- Established Twitter Page for Cropshere conference.
- Developed and executed Twitter content leading up and including the 2014 conference.
- Managed Twitter Feed and Live Tweet Board at the 2014 conference.
We love the International Association of Culinary Professionals conference. This year we organized conference sponsorship for CanolaInfo.org and arranged to feature recipes and spokesperson Nathan Fong at Luncheon. Nathan developed several recipes for CanolaInfo including the Asian Orange Soy Marinated Salmon we featured at the event.
The Canadian Flax industry commissioned our team to develop a brand to promote the health benefits of flaxseed. We worked with designer Gerry Unrau, Colorshape Communications to develop the brand.
HealthyFlax Logo:
Gallery of some of the Original Brand Artwork:
BlueSkyIdeas oversaw 3 branding projects by the Canadian Canola industry for their North American market development program including the original Canola Information Service and the current CanolaInfo.org. The original bran was developed for the North American Market but today is used worldwide to promote canola oil. We worked with designer Gerry Unrau of Colorshape Comunications to develop the look, feel and logo!
Original Logo:
circa 1995-2001
Second Generation Logo:
circa 2002-2006
Current Logo and Brand Assets:
Evolution and Symbolism Behind the Logo:
CanolaInfo Brand Colors:
CanolaInfo Brand Standard:
After establishing a brand identity for HealthyFlax.org we applied it to the HealthyFlax.org website development. We then went through a website planning process lead by Arxus. BlueSkyIdeas managed the project including overseeing design, website planning and programming and content development. BlueSkyIdeas continues to oversee updating and content development.
Project Partners:
Website Planning and Development: Greg | Arxus
Website Programming and CMS: Darren and Andy | Quadrant Newmedia
Design: Gerry | Colorshape | Email
Content: Dorothy | BlueSKY Ideas | Email
Technical Content: Kelley | NutriScience Solutions Ltd | Email
CanolaBrio! was a nutritional newsletter published between 2002 - 2004 to highlight current nutritional research findings around fats and oils, especially canola oil. The project began with the development and publishing of a Canola Oil Annotated Bibliography. The findings of the bibliography were then reviewed and articles written around such topics as Canola Oil Beneficial for Type-1 Diabetes, Alpha-linolenic acid and the Prevention of Heart Disease, The Trans-fat Dilemma - An Update.
The name was developed from <b>canola </b>\can-OH-luh\ noun: healthy; oil; infinite possibilities and brio! \BREE-oh\ noun: vigour; vivacity; and liveliness.
To view copies click below:
CanolaBrio #1
CanolaBrio #2
CanolaBrio #3
CanolaBrio #4
CanolaBrio #5
CanolaBrio #6
