BlueSkyIdeas oversaw 3 branding projects by the Canadian Canola industry for their North American market development program including the original Canola Information Service and the current CanolaInfo.org. The original bran was developed for the North American Market but today is used worldwide to promote canola oil. We worked with designer Gerry Unrau of Colorshape Comunications to develop the look, feel and logo!
Second Generation Logo:
Current Logo and Brand Assets:
Evolution and Symbolism Behind the Logo:
CanolaInfo Brand Colors:
CanolaInfo Brand Standard: