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Branding
We are so excited about the response to the Canadian Food Focus project! We launched the website and social media in March 2019 and in the first 6 months we have reached over 1.5 million Canadians mostly in urban areas. We have also had over 40,000 website visits that last on average over 2 minutes. We have also had over 100,000 likes, shares and comments through our social media platforms.
We love the bright inviting nature of the display and postcards we just helped develop for Canadian Food Focus! The resources have been a flexible tool that works for many different events we attend.
A set of six recipe cards for Sask Pork featuring there new brand look!
We are so excited about this new project - Canadian Food Focus. Our team has been part of the initial branding and then conceptualized the website and social media rollout. We now mangae the website and social media platforms. We launched the website on March 20th - the first day of Spring. Check out the website and Instagram, Facebook, Twitter, YouTube and Pinterest pages.
Here is a sneak peak of one of our newest projects - a consumer website and social media platform focused on telling Canadian food & farm stories, exploring how #everythinggrows, sharing recipes & advice to help consumers make confident food choices. We are so excited to be working on this with Farm & Food Care SK.
A series of Instagram and Facebook graphics we developed for CanolaInfo.org.
A series of Pinterest long posts we created for Spread the Mustard. Food Styling and Photography by: Bob Deutscher Photography
Here is a sample of some of the social media graphics that we have create for HealthyFlax. Some are sentiment posts and other promote the health and culinary benefits of flaxseed.
A series of Twitter graphics we developed to accompany tweets promoting Nuffield Canada's scholarship program.
Over the past year, we have helped Nuffield Canada Agriculture Scholarship with posting, content development, Facebook and Twitter advertising, graphic development for their Facebook and Twitter pages. We also helped them set up Hootsuite to schedule their posts and improve engagement with like-minded organizations and potential funders. As a small non-profit with a limited budget, our goal was to set them up with the tools and the confidence to eventually manage their own social media in a cost-effective way. Although we will still provide support from time to time, we are happy to say, that they are now maintaining their platforms.
As part of our work for HealthyFlax, we created a series of "Hands and Pans" videos to showcase how simple it is to include flax in your recipes. Click below to watch our HealthyFlax video playlist showcasing ground flaxseed recipes. Enjoy!
The Canadian Flax industry commissioned our team to develop a brand to promote the health benefits of flaxseed. We worked with designer Gerry Unrau, Colorshape Communications to develop the brand.
BlueSkyIdeas oversaw 3 branding projects by the Canadian Canola industry for their North American market development program including the original Canola Information Service and the current CanolaInfo.org. The original bran was developed for the North American Market but today is used worldwide to promote canola oil. We worked with designer Gerry Unrau of Colorshape Comunications to develop the look, feel and logo!
circa 1995-2001
circa 2002-2006
