We are so excited about this new project - Canadian Food Focus. Our team has been part of the initial branding and then conceptualized the website and social media rollout. We now manage the website and social media platforms. We launched the website on March 20th - the first day of Spring. Check out the website and Instagram, Facebook, Twitter, YouTube and Pinterest pages.
What is Canadian Food Focus?
It will be a gathering place to tell our Canadian food and farming stories, explore how food is grown and raised, share recipes and provide useful advice to help people make confident food choices. Our goal is to create understanding, grow a community, engage consumers and amplify great content from farmers and farm groups, as well as dietitians and food professionals. Transparency and shared values are key to what we hope to achieve.
How will we do that?
We will share content through a consumer website and social media platforms including Instagram, Facebook, Twitter, YouTube and Pinterest pages. Our content will be developed by experts in the areas of farming, food and nutrition and organized into the following themes:
In Your Kitchen: articles written by food professionals about cooking with Canadian ingredients.
Recipes: a series of articles with recipes supplied by Canadian farm organizations.
Health: articles written by dietitians about healthy eating.
Canadian Food Stories: articles about Canadian foods and food producers.
On the Farm: behind the scenes photos and video from farmers.