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Branding

Canadian Food Focus Launched

We are so excited about this new project - Canadian Food Focus. Our team has been part of the initial branding and then conceptualized the website and social media rollout. We now mangae the website and social media platforms. We launched the website on March 20th - the first day of Spring. Check out the website and Instagram, Facebook, Twitter, YouTube and Pinterest pages.

Canadian Food Focus Social Media

Here is a sneak peak of one of our newest projects - a consumer website and social media platform focused on telling Canadian food & farm stories, exploring how #everythinggrows, sharing recipes & advice to help consumers make confident food choices. We are so excited to be working on this with Farm & Food Care SK.

HealthyFlax Graphics for Instagram and Facebook

Here is a sample of some of the social media graphics that we have create for HealthyFlax. Some are sentiment posts and other promote the health and culinary benefits of flaxseed. 

Nuffield Canada Agriculture Scholarship Social Media

Over the past year, we have helped Nuffield Canada Agriculture Scholarship with posting, content development, Facebook and Twitter advertising, graphic development for their Facebook and Twitter pages. We also helped them set up Hootsuite to schedule their posts and improve engagement with like-minded organizations and potential funders. As a small non-profit with a limited budget, our goal was to set them up with the tools and the confidence to eventually manage their own social media in a cost-effective way.  Although we will still provide support from time to time, we are happy to say, that they are now maintaining their platforms.

HealthyFlax Video Playlist

HealthyFlax Video Playlist

As part of our work for HealthyFlax, we created a series of "Hands and Pans" videos to showcase how simple it is to include flax in your recipes.  Click below to watch our HealthyFlax video playlist showcasing ground flaxseed recipes. Enjoy!

HealthyFlax.org Branding

The Canadian Flax industry commissioned our team to develop a brand to promote the health benefits of flaxseed. We worked with designer Gerry Unrau, Colorshape Communications to develop the brand. 

HealthyFlax Logo:

 

Gallery of some of the Original Brand Artwork:

Project Partners:
Design: Gerry | Colorshape | Email
Content: Dorothy | BlueSKY Ideas | Email

CanolaInfo.org Branding

BlueSkyIdeas oversaw 3 branding projects by the Canadian Canola industry for their North American market development program including the original Canola Information Service and the current CanolaInfo.org.  The original bran was developed for the North American Market but today is used worldwide to promote canola oil. We worked with designer Gerry Unrau of Colorshape Comunications to develop the look, feel and logo!

Original Logo:

circa 1995-2001

circa 1995-2001

Second Generation Logo:

circa 2002-2006

circa 2002-2006

 

Current Logo and Brand Assets:

 

Evolution and Symbolism Behind the Logo:

 

CanolaInfo Brand Colors:

 

CanolaInfo Brand Standard: 

Project Partners:
Design: Gerry | Colorshape | Email
Content: Dorothy | BlueSKY Ideas | Email