Our focus for the Spread the Mustard social media has been to encourage foodies, chefs and food professionals to use mustard in new and unique ways.
We are constantly looking for creative ways to maximize our budget and recently have started to parnter with Cookbook authours and restaurants to feature recipes and menu items that showcase mustard. These campaigns have gained attention for mustard and the cookbook authors, cookbooks and restaurants. We are also building good will through this win win promotion.
Here are a couple of examples: A social media post that partnered us with the Best of Bridge cookbook franchise netted STM a post reach of 2,925 with 134 people engaging with the post including 9 shares.
As a result, several restaurants, food magazines, food manufacturers and prepared mustard producers such as Coleman’s, Cian’s Gravelbourg, Plochman’s, Eden Foods, Kozlik’s, Kiki’s… follow us and frequently share and engage with our content.