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SaskMustard Project
We have been working with Spread the Mustard to help pitch article ideas to foodservice and food manufacturing magazines in an effort to promote mustard and encourage larger volume users to buy our Canadian mustard. Our efforts recently paid off with mustard mention as an important ingredient in making vinaigrettes in the CAFE: Center for the Advancement of Foodservice Educators magazine that goes to Chef Cooking School instructors and students across the US and Canada.
We have been working with Spread the Mustard to help pitch article ideas to foodservice and food manufacturing magazines in an effort to promote mustard and encourage larger volume users to buy our Canadian mustard. Our efforts recently paid off with a grower profile in the CAFE: Center for the Advancement of Foodservice Educators magazine that goes to Chef Cooking School instructors and students across the US and Canada.
Proud of the small part we played in getting mustard mentioned in this article in Flavor & The Menu magazine. One of the best parts was Chef Steve Squier from Picaro response to seeing his recipe and quote in the article... "Wicked." We agree!
Each month we create a recipe collection of Spread the Mustard recipes and push it out through social media. It is a cost effective way to that captures the audiences’ attention and drives traffic to our website. For example: This post linked to an article on our website for appetizer recipes reached 3,334 people with 598 engagements including 110 shares!
A social media post that partnered us with the Best of Bridge cookbook franchise netted STM a post reach of 2,925 with 134 people engaging with the post including 9 shares. Win Win!
Organizing Spread the Mistard’s participation in the IFEC Chef Showcase. We were partnered with award-winning Chef Jonathon Hunter who prepared a Chinese-style Sausage with Mustard in a Mustard Cream Sauce topped with Mustard Breadcrumbs and Pickled Mustard Seeds.
Samples of Recipe Round Up articles written for the Spread the Mustard website. One of the fun parts of this project was partnering with other farm groups to feature their mustard recipes.
We have partnered several times with professional Home Economist, cookbook author and recipe developer, Emily Richards to develop recipes for Healthyflax.org recipe database, Canolainfo.org recipe database and the Spread the Mustard Cookbook.
We have partnered several times with food communications expert and leader in the Canadian food industry, Patricia Chuey to develop recipes for canolainfo.org recipe database and the Spread the Mustard Cookbook.
We have partnered several times with cookbook author, writer and recipe developer, Renée Kohlman to develop recipes for Healthyflax.org recipe database and the Spread the Mustard Cookbook.
BlueSkyIdeas initiated development with Renée and then tested, formatted and supplied the nutritional analysis for the Healthyflax.org recipes. Food Styling and Photography: BlueSky Ideas.
BlueSky Ideas initiated development with Renée and formatted and supplied the nutritional analysis for the Spread The Mustard Cookbook. This project was managed by AgriBiz. Food Styling and Photography: Bob Deutscher.
Check out some of the recipes by Renée.
Flaxseed Brownies with Fruit and Nuts. Recipe courtesy of Healthyflax.org
We have partnered several times with Vancouver chef, food stylist and travel writer, Nathan Fong to develop recipes for CanolaInfo.org and Spreadthemustard.com recipe database.
We have partnered several times with cookbook author and recipe developer, Nancy S. Hughes, to develop recipes for CanolaInfo.org recipe database, Healthyflax.org recipe database, Sask Pork recipe database and the Spread the Mustard Cookbook.
A series of Pinterest long posts we created for Spread the Mustard. Food Styling and Photography by: Bob Deutscher Photography
We have partnered several times with cookbook author and culinary educator, Raghavan Iyer, to develop recipes for CanolaInfo.org recipe database, Healthyflax.org recipe database and the Spread the Mustard Cookbook.
We had the wonderful opportunity to work with SpreadTheMustard creating a series of "Hands and Pans" videos featuring recipes from the cookbook Mustard Makeovers and More. Click below to watch our playlist of fantastic mustard recipes. Enjoy!
