Branding is one of the most important aspects of your business. In a increasingly image focused world branding is the visual cue to your audience of who you are, why you are here, and what makes you unique! Although, branding is more than a fancy logo, consistent colour palette and fonts that is a great place to start. Here are some of our branding projects.
We have worked with Canadian Canola Industry through the initial development and 2 subsequent brand renewals for their market development and promotional arm - CanolaInfo. CanolaInfo initially start as a North America brand but now is used worldwide to communicate about canola oil. More on the CanolaInfo brand:
Made With Canola oil/ We Use Canola oil
As part of a SaskFlax and Flax Council of Canada initiative to promote the health benefits, health claim and uses to consumers we were tasked with developing a brand and marketing program. Our first step was to conceptualize the name, look and feel of the brand. More on the HealthyFlax brand:
Spread The Mustard
Our Branding Projects
A set of six recipe cards for Sask Pork featuring there new brand look!
We are so excited about this new project - Canadian Food Focus. Our team has been part of the initial branding and then conceptualized the website and social media rollout. We now mangae the website and social media platforms. We launched the website on March 20th - the first day of Spring. Check out the website and Instagram, Facebook, Twitter, YouTube and Pinterest pages.
Here is a sneak peak of one of our newest projects - a consumer website and social media platform focused on telling Canadian food & farm stories, exploring how #everythinggrows, sharing recipes & advice to help consumers make confident food choices. We are so excited to be working on this with Farm & Food Care SK.
A series of Instagram and Facebook graphics we developed for CanolaInfo.org.
Here is a sample of some of the social media graphics that we have create for HealthyFlax. Some are sentiment posts and other promote the health and culinary benefits of flaxseed.