Branding is one of the most important aspects of your business. In a increasingly image focused world branding is the visual cue to your audience of who you are, why you are here, and what makes you unique! Although, branding is more than a fancy logo, consistent colour palette and fonts that is a great place to start. Here are some of our branding projects.
We have worked with Canadian Canola Industry through the initial development and 2 subsequent brand renewals for their market development and promotional arm - CanolaInfo. CanolaInfo initially start as a North America brand but now is used worldwide to communicate about canola oil. More on the CanolaInfo brand:
Made With Canola oil/ We Use Canola oil
As part of a SaskFlax and Flax Council of Canada initiative to promote the health benefits, health claim and uses to consumers we were tasked with developing a brand and marketing program. Our first step was to conceptualize the name, look and feel of the brand. More on the HealthyFlax brand:
Spread The Mustard
Our Branding Projects
Here is a sneak peak of one of our newest projects - a consumer website and social media platform focused on telling Canadian food & farm stories, exploring how #everythinggrows, sharing recipes & advice to help consumers make confident food choices. We are so excited to be working on this with Farm & Food Care SK.
A series of Instagram and Facebook graphics we developed for CanolaInfo.org.
Here is a sample of some of the social media graphics that we have create for HealthyFlax. Some are sentiment posts and other promote the health and culinary benefits of flaxseed.